Mobile Game Marketing App Marketing Success with Pinterest

Keys to Mobile Game Marketing and Mobile App Marketing Success with Pinterest

Pinterest mobile game marketing aso

Pinterest is a household name. Its advertising functionality? Significantly changed the online advertising landscape. The new Ad products, video ads, and other ad types? Positively allow mobile marketers to leverage this growing social media network to their advantage.

Marketers who focus on mobile marketing can no longer create a marketing strategy that excludes Pinterest.

Why, you ask? Firstly because Pinterest has been providing incredible results. Consider this:

50% higher click to purchase rate

2600% increase in website traffic from Pinterest

90% lower CPM

40% higher subscription rate

70% increase in account signups

40% increase in revenue

In this post, allow us to inform mobile game marketing and mobile app marketing professionals. Start by learning how to use Pinterest to get the best of your online marketing strategies. Stay with us till the very end. Let’s get started!

Pinterest for Mobile Marketers

For mobile marketers, Pinterest offers a range of weapons. From one mobile marketer to another, I applaud you and encourage you to learn About Me, reach out, if I can be of service. Can we say, various ad types for different marketing objectives? Let’s take a closer look.

Video Game Market Research

Ask and You Shall Receive…Video Game Market Research

Ask and you shall receive? What does that even mean? Before writing this off as a religious overture, hear me out here. A video game marketing professional, I find this critical. As in critically important for anyone in video game publishing. And even more important for anyone making video games.
Allow me to explain. Like any quantitative minded marketer, I think of the world as a funnel. As in One. Big. Funnel. Borrowing something that my team had created some couple years ago, check out the following.

Esports competitive gamer behavior video game market research consumer insights (Src: Research Now/Peanut Labs)

More aptly, if you are in the business of making video games, you are already familiar with the game development framework or process. No matter how you slice and dice it, it roughly breaks down into:

animation-throwdown-ios-video game market research ios Source Apple App Store

I. Concept –> II. Pre-Production –> III. Production –> IV. Launch –> V. Live Service/Maintenance

Needless to say, a marketer isn’t necessarily a ninja in agile product development. Nor a 6-degree black belt in financial planning and forecasting However, allow me to illustrate. HOW CAN video game market research benefit a video game? Literally in each of Concept, Pre-Production, Production, and Live Service/Maintenance stage? And I will use a random video game example to make my point. Disclaimer: I deliberately selected games that I did NOT work on. Translation: no Nondisclosure Agreements signed OR violated here. But if you are in the business of making video games, keep reading.
But regardless, I hope you walk away with a solid understanding of how video game market research helps increase your ODDS of the commercial success of YOUR game.
Let us begin.

I. Video Game Market Research: Concept Validation

Before writing a single line of code, the developer needs to assess market opportunity and the Total Addressable Market. To get at the answer, we may get creative. Assume the developer is thinking about building a card battle game with strategy and RPG.

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